Throughout the year, thousands of copies of your ad in RF Design will be distributed at industry trade shows. Your advertising message in these show issues will gain extra market exposure, helping you attract new prospects at critical buying times. The 2004 bonus distribution issues are listed on the editorial calendar.

Each week RF Design sends its readers The RF Design Bulletin, an email newsletter focused
on the most interesting and compelling design insight available. Call your advertising manager today for the details or click here E-newsletter Opportunities .

When you advertise in a Showcase Issue, (1/3-page or larger display ad) you receive a 1/9-page product/service editorial feature. Schedule your display ad, then send us a 4-color photo and brief product description. We’ll include your Website address, and you will receive bonus exposure at no extra cost. Issues: March, August

In crowded show line-ups and Buyers’ Guide listings, bold color helps you stand out. And the only companies that enjoy this extra exposure are display advertisers like you, who advertise in these special issues. Issue: December

At key industry sales events, send your prospects home with your product literature. In this issue, we will insert your product literature with bonus copies of the magazines being distributed to attendees. Full-page display advertisers can provide as many as two pages and fractional display advertisers can provide a single sheet. (Literature should be trimmed to 8 1/8" x 11-1/16" (20.64 cm x 28.10 cm)). Issues: February, May, September

MediaBrains, a lead-generating service that gives you the information you need to contact customers who may be interested in your products or services.

Your ad is mounted and laminated on an attractive easel board for display in your office, at trade shows or other industry functions.

Print extra copies of your ads at a discount to use as trade show handouts, promotional flyers, direct mail pieces or literature for your sales force. Contact FosteReprints.

Direct mail is a profitable complement to your advertising program, and you can boost your ad dollar return by renting our subscriber list. Display advertisers receive a 15% discount on list rental. Contact Statlistics.

Custom publishing is an important marketing tool for building your company’s brand loyalty and allows you to create and maintain an effective, personalized relationship with your customers. Primedia Business offers a full range of custom publishing services including custom magazines, print and e-mail newsletters and advertorials. The Custom Publishing Group can also create and manage your company’s Website, provide content, develop various e-mail strategies and can offer a turnkey solution, including distribution to our loyal readers, for all of your customized marketing needs.