May 2007

By Judy Miller
Associate Publisher



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New York, NY 10011-5300
212.204.4246
Fax 913.514.9245
judy.miller@penton.com

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Dear Electronics Marketer,

Aloha! The Microwave Theory and Techniques Society premier event - the International Microwave Symposium will be held in Honolulu, Hawaii, Sunday, June 3 through Friday, June 8, 2007 as the centerpiece of Microwave Week 2007.

Design engineers will travel to Hawaii from all over the world, looking to RF Design and the show for the latest in Microwave and RF technology. May's RF Design offers feature articles on Microwave and Millimeter Wave Components, Signal Processing, Design Tools and Software and TX and RX Technology.

Advertisers in this issue can be assured that their message will be seen not only by 40,000 loyal readers but also the show attendees. The May Issue will be distributed in a handy carryall bag and ten sponsors will have the chance to drop a piece of literature or CD in the bag, driving thousands of attendees to your booth.

First-come, fist-served--we also have two more spots available on our Wireless Standards Wall Chart. We decided to move this to May so we can unveil it at the show. The cubicle-friendly chart will be distributed in a polybag to our entire audience of RF Design and Emerging Wireless Technology. Our readers will use this chart year round as a reference to help navigate through the competing standards from cellular communications to mobile video broadcasting. Appropriate frequency ranges, multiple access methods and modulation schemes will be deployed. The chart will also provide peak data rate for each, as well as applications served.

Because nothing like this existed previously, we are sure that this Standards Wall Chart, produced on luxury stock, will be a working tool for years to come. Engineers are likely to personalize this chart, adding their own notes in the margin. As a sponsor, every time an engineer refers to the chart or glances at the wall, it offers you the chance to build your brand and relay your message. All sponsors will receive 100 extra copies to give out to their key clients.

The May issue will also unveil our most exciting issue of the supplement, Emerging Wireless Technology, edited by Cheryl Ajluni. The converged mobile device market grew 42% in 2006 and there is no end in sight! Today the communications industry is riding a wave of achievement, prompted by recent developments in wireless standards and technology,and product announcements hailing feature-rich content and new functionality. Nowhere is this achievement more apparent than with the converged mobile devices. Driven in part by increased integration of applications and features, lower prices and costs, and raised interest among users, this issue will be a must read among designers.

From the show issue of RF Design, the special issue of Emerging Wireless Technology, the Wireless Standards Wall Chart - May offers you the best opportunity to reach your customer at the point of need. By doing so you are building relationships that bring you closer to your customer.

Call me to discuss any of these opportunities further. I look forward to seeing many of you in Hawaii.


Judy Miller
Associate Publisher
212.204.4246

RF Design May Issue

Microwave/Millimeter Wave Components
Optimizing diplexer/triplexer designs

This article investigates diplexer and triplexer designs. And provides techniques to optimize these microwave components.

Signal Processing
AMI Semiconductor

Design Tools/Software
Dramatic cycle time reduction in RF design

For complex RF system designs, it is not uncommon that the RF portion takes up to 75% of the total design cycle. At the same time, today's RF systems have increased in complexity to a level where cycle times are counted in months rather than weeks or days.  Finetuning existing design methodology can only marginally impact the cycle time. To dramatically cut cycle time, a completely new methodology is needed.

This paper will describe a novel design methodology with the potential to cut the RF design cycle in half.  RF engineers are integrated into the complete design team as opposed to being point tool operators interfaced into the process at a late stage.

Tx/Rx Technology
Understanding and using antenna radiation patterns

All antennas have directional qualities. They do not radiate power equally in all directions. Consequently, knowing antenna radiation patterns or plots are very important to antenna designers and end users. While these plots provide a good picture of the overall antenna response, they can be confusing as each antenna supplier/user has different standards and plotting formats. This article attempts to shed some light on understanding and using antenna radio patterns.

Product Focus: Test & Measurement Instruments
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