RF Design Magazine


Let's face it, it's time for a face lift
Jul 1, 2003 12:00 PM  Todd Judd Erickson Editor terickson@primediabusiness.com

Change is inevitable. People change, product designs change, even entire markets change. The wireless device markets are in the midst of changing from the once booming and dominating wireless communications to more military, more network (WLANs), and more personal wireless devices (Bluetooth). In another few years, those markets may change again to include aspects of nanotechnology.

When the markets change, those that supply and rely on the markets must also change. The demand for smaller and cheaper components has forced manufacturers to develop new processes, new technologies and more productive systems.

However, the one thing that hasn't changed is the constant drive to improve, whether it is the size of an amplifier or the cost of an oscillator. The companies that constantly strive to make their products smaller, more efficient, more powerful, easier to use, and at lower costs, are the ones that live through the down times and flourish in the good times.

RF Design was first published in 1978 by Pat Wiesner. During the last 25 years, the publishers, editors and art directors have endeavored to make the magazine better by publishing articles that are more relevant, more important and more useful, with each issue.

The one thing that hasn't changed in the last quarter century is the face of RF Design. The magazine you are reading today looks substantially the same as one published in 1978.

Starting in the September 2003 issue that will change. In September, we will unveil RF Design's new logo, new cover design, and new magazine design. We will also launch the magazine's new Web site with an entirely new look. Our goal is to make both the print publication and the Web site easier to use by making it easier to find the information you want and the products you need faster and more efficiently. We know you have many choices of publications to read. We want you to read RF Design because it helps you do your job more effectively.

What will not change is our commitment to give our readers the most relevant, important and useful articles and information possible. RF Design is known as the magazine written by engineers for engineers. That will not change. Think of this as putting a better user interface on a program you've relied on for 25 years.






 
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