The founder and chairman of Wi-Fi TV Inc., Alex Kanakaris, stated that the future of TV is Internet based and that the viewers most sought after by advertisers are moving from the old-fashioned TV screen to interactive TV screens on devices like laptop PCs.

A survey of 17,000 people to assess their involvement in the last TV show they watched reveals computer watchers to be 25% more involved than TV set viewers.

“The screen may be smaller, but the payoff for broadcasters and advertisers is bigger. People who go online to watch a TV show are more engaged with the program -- and its ads -- than their couch potato counterparts," said Simmons Market Research Bureau.

“People watching online,” said John Fetto, a Simmons product manager, “are going to find a specific program.”

The online crowd was also 47% more likely to find ads “useful” than TV watchers -- and more inclined to make a purchase. Web TV watchers “only click on an ad if they’re interested in it,” said Darcy Gerberg, a senior fellow at the Columbia Institute of Tele-In-Formation. “That’s more valuable to the advertiser.”

Wi-Fi TV Inc. recently announced that it is adding additional technological features to its web site to position it to be a leader in Internet TV market share, and has introduced a simplified sign-up process. Wi-Fi TV has several exclusive TV stations including www.Wi-FiCars.com, www.Wi-FiGreen.com, www.WritersRights.com, www.WatchWi-FiTV.com, and www.AllGolfTV.com.

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