Research and Markets has announced the addition of the "WiMAX Explosion" report to its offering.

This study defines the road to success by two unique experts:

-Al Boschulte, as CEO of NYNEX Mobile, was an early investor in Qualcomm.
-Victor Schnee, as founder of Probe Research, foresaw AT&T's breakup, the growth of the Internet.

The WiMAX EXPLOSION!, from Boschulte Schnee Group, drives to the core of the major business issues and keys to the profit model of WiMAX. It provides a focused strategy and business model analysis of WiMAX in depth. It includes results of an 8-month WiMAX Business Model Project, conducted by two of the leading broadband wireless experts in the industry.

There has been a lack of analysis of business issues related to WiMAX. This unprecedented study fills that need and breaks with earlier assumptions and stereotypes.

This study documents:

- WiMAX has vast global potential; the U.S. experience is a potential accelerant in a global WiMAX firestorm.
- WiMAX has a highly time-sensitive window to succeed; its major handicap is that key business model and marketing steps for its success have not yet been taken.
- A newly defined business model for WiMAX is explained in the study. High EBITDA returns are produced, strong subscriber RGU/ARPU growth, the highest revenue per $ invested.
- Results of five proprietary models (over 300 spreadsheet items) verify how well carriers fare under different WiMAX marketing approaches and in different types of markets.

The study is comprehensive and also includes:

- Who is threatened. Why cable, telcos and cellular will likely be blindsided. Risks of their magnet application marketing. What they can do.
- Company evaluations. In-depth Clearwire, Sprint profiles. Key players: vendors, carriers, others. Vital interests of IT/Internet companies, DBS.
- Success factors. Why some standards succeed, while others don't.
- Technology assessment. Potential advantages of WiMAX weighed with technical acumen (Al Boschulte has been CEO & chief engineer at leading wireless companies and a board member of NASDAQ high-tech companies).
- Competitive dynamics. Time-critical nature of WiMAX opportunities in the U.S., in advanced markets, in LDCs. Impact on different types of players.
- Global trends. Analyzes seven powerful global trends and how WiMAX benefits.

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