Research and Markets announced the addition of the "BT - IT Sales Opportunities - 2008" report to its offering.

BT Group plc (BT) is a provider of communications solutions and services. Its principal activities include networked information technology (IT) services; local, national and international telecommunications services; higher-value broadband and Internet products and services, and converged fixed/mobile products and services. British Telecommunications plc is a wholly owned subsidiary of the company and encompasses virtually all the businesses and assets of BT. The company has four lines of business: BT Global Services, Openreach, BT Retail, BT Wholesale and Openreach.

Industry trends and drivers have a direct or indirect affect on IT spending of all companies operating within an industry. For example - increase in demand for WiMAX services might result in increase in demand for the required infrastructure and access equipments by BT Group. Thus, Research and Markets concludes that industry spending on any particular IT product or service is an important indicator of the criticality of that product or service for the industry. Based on the IT spend information available in 'TechNavio', Research and Markets has computed a 'criticality score' for various IT products and services, for BT Group.

Furthermore, various company-level developments and events are important indicators of selling opportunities and drive the sales of IT products and services. For example - an acquisition by BT Group might result in opportunities for IT migration and integration services. By tracking these sales drivers (using 'TechNavio'), Research and Markets has arrived at a demand score for each product and service.

Through an in-depth analysis of industry trends and drivers and company-level developments and events, Research and Markets has made the 'IT Selling Opportunities Map' for hardware (including telecom equipment), software and IT services for BT Group. These maps have been divided into four zones representing Level I, Level II and Level III opportunity areas. Level I opportunity areas have the highest scores and hence, there is a high probability that BT Group will buy these products and services. Level II opportunity areas have lower scores and hence, lower probability to sell to BT Group. Level III opportunities have the lowest scores and hence, unlikely to sell to BT Group.

The report is meant for IT and telecom equipment vendors and intends to help them identify selling opportunities within the company. Further, the identified sales drivers can be used to penetrate these accounts or increase current share of the customer’s wallet. Also, the report lists key IT spending decision makers, which will enable salesperson to directly contact the key executives within the company.